Target's New Logo Is Confusing Shoppers

A new logo for an upcoming clothing line at Target has prompted some online criticism for its confusing design.

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👀👁🌈🎯 Here's what the 'target' logo looked like the entire time I worked there & still today with my red/green color vision deficiency, a.k.a. 'colorblind'. [Only used all caps back then.] *Any

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Target's New Logo Is Confusing Shoppers

Our design approach

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