Gen Z underwear start-up Parade snapped up by Fruit of the Loom

News business : Gen Z-run underwear brand Parade has been bought by intimates-maker Ariela & Associates International for an undisclosed sum. It's the latest direct-to-consumer lingerie retailer to be snapped up by a larger competitor. (#1544700)

Gen Z Favorite Underwear Brand Gets Scooped by Fruit of the Loom

Homemade '80s Calendar Featuring Hunks Doing Chores Resurfaces Online

维多利亚的秘密 - FashionNetwork.com Россия

PARADE สตาร์ทอัพชุดชั้นในที่ก่อตั้งโดย Gen Z ถูกซื้อกิจการโดยบริษัทผู้ถือลิขสิทธิ์ Fruit of the Loom

Parade bought by Fruit of the Loom licence holder

Parade is the Gen Z brand changing the underwear game

Gen Z Favorite Underwear Brand Gets Scooped by Fruit of the Loom

Toy World Magazine October 2023 by TOYWORLD MAGAZINE - Issuu

维多利亚的秘密 - FashionNetwork.com Россия

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维多利亚的秘密 - FashionNetwork.com Россия

Columbia - FashionNetwork.com Colombia

This pack of boxer briefs are designed with superior features like reinforced leg bands that keep the underwear in place and plush-backed waistbands

Fruit of the Loom Men's No Ride Up Traditional Fly Boxer Briefs